Marketing: 8 Touch-Part 2
So, after I wrote my previous blog asking you to think on this-I also did too! I have been in Real Estate offices long enough to know that most agents believe in an 8 point touch, and each one has their own version of it. Below is my version of the 8 point touch.
Ashlie's 8 Point Touch
1) Birthday: A call and a branded card from Vista Print in the mail
2) Anniversary: A call and a branded card from Vista Print in the mail
3) Spring Event: I would organize a spring cleaning event for Spring
4) Summer Event: I would organize a beach day event for Summer
5) Fall Event: I would organize a pie give away event for Fall, maybe even make them myself.
6) Winter Event: I would organize a toy drive event for Winter.
7) Social Media: All year long
8) Newsletters: I would do this monthly with updates of the market and utilize them to promote events.
I like this as a balance of human contact via phone calling, growing slowly with public events, being active on social media, and be a positive addition to their mailbox. The goal is to turn them into a customer and once they get there, deliver a great customer experience, and grow the relationship from there.
Ashlie's 8 Point Touch
1) Birthday: A call and a branded card from Vista Print in the mail
2) Anniversary: A call and a branded card from Vista Print in the mail
3) Spring Event: I would organize a spring cleaning event for Spring
4) Summer Event: I would organize a beach day event for Summer
5) Fall Event: I would organize a pie give away event for Fall, maybe even make them myself.
6) Winter Event: I would organize a toy drive event for Winter.
7) Social Media: All year long
8) Newsletters: I would do this monthly with updates of the market and utilize them to promote events.
I like this as a balance of human contact via phone calling, growing slowly with public events, being active on social media, and be a positive addition to their mailbox. The goal is to turn them into a customer and once they get there, deliver a great customer experience, and grow the relationship from there.
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