HILM Marketing
Now, I have been in the marketing field for about a decade now. Funny to think you have been doing something for almost 10 years. I like to say that I am always learning or growing and while I am a guru, my art is never mastered. But something I would like to say is this-the perfect way to have a variety of content that connects with your consumers on every level.
Marketing Content Guide: HILM
Before we delve into what HILM stands for, I would like everyone reading this to fill this out I have filled in my answers as an example:
Your Company's Hashtags:
Industry: #Marketing #Photography
Company Name: #MZM #MoxiZombiMarketing
Location: #OrangeCounty
Custom: #MarketingThatDelivers #PhotographyThatDelivers
H: Holidays
Holidays are a great way to post relevant content and give your company an almost human touch.
I: Inform
Inform your customers of your work, your industry, and updates with a blog or note format.
L: Laugh
Be part of the positivity of Social media and share a relevant joke to your industry.
M: Motivate
Everyone has good and bad days, post something that motivates you or your employees and share in the uplifting with your customers.
Now, the reason I had you define your company's hashtags before this was because-anyone can post a joke or holiday post. It is important to incorporate hashtags about your company with every post so that they know the joke of the day came from your company and helps to build that company up as top of mind.
If you have any questions or need any assistance with this, let me know-I am happy to help!
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