Marketing: Branding/Rebranding
I spoke a little bit about marketing thought exercises last week and wanted to walk you through the other major process in marketing - branding or rebranding. There is a lot to think about when attempting to brand yourself for the first time, or if you are already branded-to rebrand.
Let's break this down:
Logo: A perfect logo is combination of image and text, that can also separate into image only and text only.
Name: company name here. It is good to see it written and start to say it and see if you like it in use.
Tag line: Many people think its odd to have a tag line and yet you should. There are plenty of times you can use it.
Email: I would always have two: name@company.com and company@gmail.com - just to be safe.
Phone: choose your line or a separate business line.
Website: always plan on buying the url for your business if it is available.
Address: choose a physical or mailing location.
Social Media: if you can, choose to make the name all across social media the same.
Platforms: decide which platforms you want your company on.
Colors: Choose 6 colors (including black and white) so that you have variety but are always in branding style.
Fonts: choose a major font, this can be decorative or logo and a normal font to be used for readability and information.
Roles: decide who is going to do what if you already have a team. I am always happy to be apart of that team.
Card: All the information you just picked goes on the business cards, and they are one of your first major buys as a company. Design it to see your branding in action and see if you like it.
As you can see, even when you simplify it-there can be a lot to think about when it comes to branding. But the good thing is once you set it up, you never have to wonder what font or color you have to use-you just have to create content and money with them!The sheet you see above is the sheet I use when offering a branding consultation. If you are curious to have a branding consultation, just send me an email and I would be happy to help!
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