Marketing: 5W’s & 1C
Now, marketing when most people think about it can be very complicated. This, like any other process in your business should have steps it goes through each time to make sure it has been thoroughly thought out. Today I would like to share my process on thinking about Marketing.
Marketing Thought Exercise: 5W's and 1C
Who: Who is doing the marketing? Who is supposed to see it?
What: What is the message?
When: When does the marketing campaign start and end?
Where: Where both physically and digitally is this marketing supposed to be?
Why: What is the big why of marketing that is being put in place?
Cost/Budget: What is this going to cost the company and is it in budget?
Whenever I am approached for marketing needs, this is mentally what I go through as I create the marketing, implement it, and check up on it. For example, last year we started a real estate campaign targeting a certain target customer, with a specific message, and a predetermined success that if achieved would extend the campaign. During the course of the campaign, our tactics would change but they would all be in line with the end goal and messaging.
Need a download for this blog? Go to my downloads page to have a copy of this for your future marketing discussions!
Marketing Thought Exercise: 5W's and 1C
Who: Who is doing the marketing? Who is supposed to see it?
What: What is the message?
When: When does the marketing campaign start and end?
Where: Where both physically and digitally is this marketing supposed to be?
Why: What is the big why of marketing that is being put in place?
Cost/Budget: What is this going to cost the company and is it in budget?
Whenever I am approached for marketing needs, this is mentally what I go through as I create the marketing, implement it, and check up on it. For example, last year we started a real estate campaign targeting a certain target customer, with a specific message, and a predetermined success that if achieved would extend the campaign. During the course of the campaign, our tactics would change but they would all be in line with the end goal and messaging.
Need a download for this blog? Go to my downloads page to have a copy of this for your future marketing discussions!
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