Zombie Marketing: Phase 0
This is going to the be the first of six blogs about Zombie Marketing by Jack Larson. Funny backstory behind this choice, when I was first starting up my company and finding a name-an important part of the business to get right-I really liked Moxi Marketing, but that was taken. I thought about putting a little bit of myself in the name, and I love zombies. So I tried Moxi Zombi Marketing, and the only thing that came up was Zombie Marketing. So I was like cool, this could work out. It was not until now did I get around to reading the book itself, and I actually do a lot of the stuff found in the book-but this is a great read, highly recommended. without further ado, let's jump in.
Zombie Marketing - Jack Larson
The goal of Zombie Marketing is World Zombification: Make your brand as contagious and communicable as a zombie virus. Jack Larson is an artist, who got famous doing Zombie paintings, and goes into detail how his marketing tactics, easiest compared to zombies, helped him grow and continue to grow to this day.
Phase 0: A New Strain is Identified
In a response to digital age, marketing needs to include hard copies (print) and digital copies (online). Utilizing both mediums, you are going to make your product a conversation piece. How do you do that?
1. Turn your creative work into a marketable product.
2. Optimize your workflow to accommodate increasing demand.
3. Prepare to sell big long before your orders arrive.
Ch. 1: Weaponizing Your Zombie Virus
The product must be transmittable, infectious, and as cost free as possible. The product must have a living host in which it can live and replicate in. Free Samples will help you go viral.
Ch. 2: The Power of Replication
Isolate your niche market and standardize your product. It is a funny thing where when you put constraint on the fundamentals, you have so much more freedom to experiment with the details.
Ch. 3: Real Time, Contract Time, Dead Time
Real Time: Actual Time
Contract Time: Time to do your craft
Dead Time: Time where nothing is happening.
It is very important to micromanage your time. You need to maximize the resources you have to work with and minimize what you can work without. Like a Zombie; be relentless, motivated, energized, and perpetually hungry.
Ch. 4: Getting Into Their Brains
Photograph everything and Hashtag it! Social Media is your FREE friend! Refine your brand and work on pre-selling your customers. Impulse buys are not really impulse buys-they are the decisions by people to finally buy something they have been presold on.
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