The Spirit Animals of Marketing: Part 2
Welcome Back! Let's pick up where we left off in The Spirit Animals of Marketing by Dan Pacheo.
The parekeet, a colorful bird that loves to squawk and fly. You would recognize this person as the Snake Oil Salesman or the Traveling Salesman.
The Lion and Lioness of Marketing is like the Yin and Yang. It is very much Influencer Marketing. It can be Ad Power as much as it is People Power. The way you would implement this kind of marketing would be cultivating a Pride of your own. Create a gathering that lives your brand and grow your brand through them.
Humans are the Apex Spirit Animal of Marketing. We are the creatures that recognize Sirens and don't care about the danger, as long as we can get what we want.
The Spirit Animals of Marketing - Dan Pacheo
We had previously discussed the first three Spirit Animals of Marketing: the Wolf, the Chameleon, and the Angler Fish.
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| 4. Parakeet |
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| 5. Lion/Lioness |
1. Wolves dawn their fur.
2. Chameleons flaunt their skin.
3. Fish tease with their light.
4. Parakeets long to fly.
5. Lions use their pride.
6. So who is our last spirit animal of marketing?
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| 6. Humans |
Execution
-Bear in mind the mindset of your customer in your campaigns:
Print: Send to the right people and make sure your pieces stand out creatively.
Digital: Often times easier and affordable, consumers are generally more relaxed online.
-Post during optimal times (PST):
Sunday: 2 PM
Monday: 4 PM and 7 PM
Tuesday: 12 AM and 7 PM
Wednesday: 2 PM
Thursday: 4 AM and 8 PM
Friday: 10 PM and 5 PM
Saturday: 9 PM and 11 PM
-Hashtags:
50% Popular Hashtags
30% Specific but Cool Hashtags
20% Invented or Rescued Hashtags
I really enjoyed reading this book. The author is very informative, and a little raw at the same time. This is literally a book that went through no revisions and editing- he just wanted simple and effective marketing advice put out there for people to use. The action items from the book are also simple and I can't wait to start trying them out!
Join me next week as we go from Spirit Animals to Zombies! I love Zombies, and this book we are going to read next is a great follow up to this and is actually a part of why my company is the way it is!
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