Digital Image Development
Most of us can tell the difference between a low res image and a high res image, yet most people don't know that Images every time they are copied and pasted and stretched, ware them out more and more. For every one image - there should be four versions of that Image that you know/can use or your designated designer does:
1) Native Art File
Whether it is something created in an Art Program such as Adobe Illustrator or Photoshop, the original art file is always your best source to spring a fresh version of the photo or to make edits to it as they are needed.
2) PDF
Most art programs allow you to save as a PDF and while most social media sites do not appreciate PDF files, it is one format for the sites that do accept PDF uploads to get your image to some places. Otherwise Photoshop opens PDF's and helps to convert them into the next two formats.
3) PNG
Once in Photoshop you can save it as a PNG, they are great to be used when you want only the content and not the white background that tends to come with images. They are also good for uploading to websites as they compress fast and load well. I usually use PNG's when making flyers or using the PNG as a part of another project where the background is different and I want all my elements to play nicely together.
4) JPG
Back to our original PDF opened in Photoshop, you can save it as a JPEG or .JPG as most of us are used to seeing. If there is any negative space in the image, once you save it as a JPG then that becomes white, and is noticed when placed on a background that is not white.
If you appropriately approach your image, refresh it as you need it, and maintain a good relationship with your designer, you will never have an issue with bad images! Hope this helped, I am a skilled veteran of photoshop and am available for any questions you may have!
Email Me - Phone: 1(657) 246-2298 - Website - Portfolio - FB - Twitter - IG - Pinterest - LinkedIn
1) Native Art File
Whether it is something created in an Art Program such as Adobe Illustrator or Photoshop, the original art file is always your best source to spring a fresh version of the photo or to make edits to it as they are needed.
2) PDF
Most art programs allow you to save as a PDF and while most social media sites do not appreciate PDF files, it is one format for the sites that do accept PDF uploads to get your image to some places. Otherwise Photoshop opens PDF's and helps to convert them into the next two formats.
 |
| PNG of a client's logo |
3) PNG
Once in Photoshop you can save it as a PNG, they are great to be used when you want only the content and not the white background that tends to come with images. They are also good for uploading to websites as they compress fast and load well. I usually use PNG's when making flyers or using the PNG as a part of another project where the background is different and I want all my elements to play nicely together.
 |
| JPG of a Client's Logo |
4) JPG
Back to our original PDF opened in Photoshop, you can save it as a JPEG or .JPG as most of us are used to seeing. If there is any negative space in the image, once you save it as a JPG then that becomes white, and is noticed when placed on a background that is not white.
If you appropriately approach your image, refresh it as you need it, and maintain a good relationship with your designer, you will never have an issue with bad images! Hope this helped, I am a skilled veteran of photoshop and am available for any questions you may have!
Email Me - Phone: 1(657) 246-2298 - Website - Portfolio - FB - Twitter - IG - Pinterest - LinkedIn
Comments
Post a Comment